Knowledge. The 361° White Paper Series of Capstone Branding is dedicated to share new findings and pivotal thoughts on brand diversification, brand licensing and brand partnership issues that are not (yet) published. Capstone Branding and the authors appreciate any comments, supplements or dialogue to these white papers. Please direct your contributions via email to the authors.

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		No.	6:	The Costs of Brand Licensing Incurred by the Licensor – Part II Empirical Findings
		No.	5:	Was kostet eine Marken-Lizenz?
		No.	4:	Brand Licensing as Entry Option in India
		No.	3:	The Costs of Brand Licensing Incurred by the Licensor
		No.	2:	The Mechanics of Minimum Guarantees Part II—Actual to Minimum
		No.	1:	The Mechanics of Minimum Guarantees Part I—Negotiation and Contract