worth reading casestudies
Case Studies. The only way to create a lasting relationship is to make it a win-win. On this page you find selected case studies of successful brand licensing partnerships that are less known to the public but all the same very impressing with regard to their footing, cross holding and mutual dependence. In short – well-balanced win-win partnerships.

No. 4: AB Electrolux - AEG Power Solutions B.V.
No. 3: Deuter Sports - Duke Trading
No. 2: Bugatti Automobiles - Parmigiani Fleurier
No. 1: Morphy Richards – Bajaj Electricals