Transaction. Sometimes, transferring trademark ownership can be a better option than a brand partnership, i.e. when the brand owner needs cash or can not accomplish brand management in the future. Capstone Branding assists in selling or acquiring a trademark in parts or entirely, including valuation, long listing, short listing, negotiating and auctioning.

Our experience encompasses approximately 30 trademarks sold on behalf of their owners, and the acquisition of nearly 10 on behalf of purchasers.